Why I teach music production instead of just making it.

I've generated hundreds of thousands of streams on my music. I built and tested the entire system I coach on my own catalog before I ever taught it to a student.

Here's the part most people selling coaching leave out: none of that pays rent. Streams don't equal income — not at 10,000, not at 100,000.

And streams still don't build a touring career on their own. I've played New Earth Festival, and I'm booked to play it again this year — that's a real step, not a finished career. If you came here expecting "successful producer sells his secrets," that's not quite the truth. The actual truth is more useful.

Before any of this, I did contract work for Apple's Beats by Dre division. I knew music was where I actually wanted to be, but I hadn't gone all in yet. So I left, enrolled at IO Music Academy in Los Angeles, and committed. That was almost three years ago.

I didn't find my first mentor. He found me. I was posting tracks on a trap and EDM production subreddit, just asking for feedback like anyone else. A more experienced producer replied. He taught me frequency balancing, and the whole system I use now started there. At the time it was mind-blowing: I'd been producing for years and had never thought about my mixes that way.

That covered one piece. IO Music Academy covered the rest: hooks, composition, sound design, the parts a Reddit comment thread can't teach you. Between the two, I built the full picture I coach on now.

If you're a producer, you've probably had this exact thought reading this page: if he's good enough to teach it, why isn't he just doing it? Fair question.

Here's the honest answer — streams don't equate to actual income, even hundreds of thousands of them. The most reliable way I've found to make a living from what I know is to teach other producers how to do it. If someone likes my music, some of them want coaching too. That's basically the whole model.

I'm not claiming to be the best producer alive. If production skill runs 1 to 10, I'd put myself around a 6 or 7. But you don't need to be a 10 to help someone go from a 1 or 2 to the next step.

I've spent almost ten years obsessed with getting better at making electronic music, and that gap — between where I am and where a beginner or intermediate producer is — is exactly where I can help.

I can't promise you'll build a full touring career or go platinum. I'm still building that myself — New Earth Festival is a real step, not the finish line. What I can promise is the same system that's gotten my own catalog to hundreds of thousands of streams — and gotten students real results.

The coaching program is the vehicle. A full touring career off my own music is the destination — New Earth Festival is a start, not the whole story yet. Teaching is how I fund getting there, and it's how you get to your next level faster than I got to mine.